Our Key Pillars
Quality
OI Promises the highest level of quality throughout the research process, including design, data collection, delivery, and presentation.
Technology
By utilising state-of-the-art technology, we offer high-level analytics, an interviewing interface, and transparent data collecting.
Reliability
Ensuring involvement in all stages of research to provide comprehensive solutions to our clients, helping them grow their business becoming their trusted advisor.
Clientele Exposure
Our experience spans to several sectors and categories, including FMCG, Tobacco, Automotive, Automobile, Transportation Telecom, Advertising & Media, Technology, Insurance, Banking, Real Estate, Dining, and Tourism sectors. We have worked with many national and international clients some of which are showcased below
Our Services
The services offered by Optimum Insights are designed to meet the diverse demands of our clients in all areas of business development.
Qualitative Research
We are passionate about delving into consumer mindset and interpreting human behaviour and attitudes which results in bringing innovative products and services in the market.
- Focus Group Discussions
- In Depth Interviews
- Home Visits
- Ethnographies
- Market Visits
- In-Situation Interviews
Quantitative Research
Advanced analytics is our strong suit. Our experienced team uses a range of cutting-edge methodologies to obtain information that results in competitive advantage for the client.
- Shopper Research
- Brand Equity Measurement
- Usage & Attitude
- Advertising & Communication Effectiveness
- Stakeholder Satisfaction
- Volumetric Estimation
- Profile & Penetration
- Consumer Segmentation
- Product/ Price/ Packaging Tests
Industrial Research
Any critical business decision requires proper investigation into market conditions. We provide this understanding for new entrants as well as existing players through competent market research.
- Market Sizing
- Market Entry Studies
- Competition Mapping
- Industrial usage and Satisfaction
- Mystery Shopping
- Field & Tab Services
- Shop Audits & Retail Surveys
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Answering your questions makes us extremely happy. Contacting us is always welcome.
Connect with Us
You have questions? Contact us today, we’re here to help.
Client Testimonials
On the other hand we denounce with rightous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment.
We've had the pleasure of partnering with Optimum Insights for our market research data collection needs, and their services have exceeded our expectations. Their attention to detail, commitment to accuracy, and swift turnaround times have been instrumental in helping us make informed business decisions. Optimum Insights truly understands our industry and provides data that's not only comprehensive but also actionable. We're grateful for their expertise and look forward to a continued partnership.
Usman Khan (Chief Data Officer)Insights Labz
As a company that relies heavily on data-driven insights, we are impressed with Optimum Insights. Their market research data collection services have been an invaluable asset to our organization. The quality of the data they provide is impeccable, and their team's professionalism and willingness to go extra mile standout. With Optimum Insights, we're not just getting raw data; we're gaining insights that have transformed the way we approach our target audience. Highly recommended!"
Amjad Iqbal (Associate Director)Delta Brains